Lazaro Soho can best be described as a rock ‘n roll jewelry store, primarily for men.  The designer, Lazaro Diaz, has been in business since 1981 making hand-crafted jewelry for the stars.  This single flagship store has a rather robust inventory of super cool jewelry and rockin’ apparel.

Leather, silver, onyx, lava, diamonds and black diamonds are the primary materials, although there is a fair amount of over-the-top precious jewelry for ladies as well.  The most common motif is the skull, but there are also medieval looks, talons, crowns, snakes, crosses and birds.

This is a highly celebrity-endorsed brand.  Key celebs this season are Steven Tyler, Joe Perry, Lenny Kravitz, Robert Pattinson and Daphne Guinness.  They feature the Jimmy Paige ring ‘the one and only’ for $9800.

We love to go in and get great jewelry ideas for Steve.  They also carry cool t-shirts in the more affordable range.

https://www.lazarosoho.com
457 Broome Street – Soho